Billboard's "One to Watch", Tyler Barham enlisted the help of his female fans to bring a personal touch to the lyric video for his current single, "More Than A Cotton Dress". Female followers were simply asked to tweet a selfie holding a sign describing one non-physical thing about themselves with the hash tag #morethanacottondress. Photo submissions came in from all over the country and as far away as Australia, even garnering a selfie from a US Olympian. 107 photos were used in the creation of the lyric video.
The following is an email from a fan who participated in the campaign.
"This song is a necessary reminder and a beautiful reassurance that we are SO much more than a hairstyle and lipstick shade. We are brave and bold and silly and kind and loyal and quirky and intelligent and talented. The true test of beauty is not for a mirror to decide. It is the strength of the light from within--it is how willing we are to be our unique selves in a society of stereotypical expectations. So as you listen to the lyrics, think of a quality that defines the REAL you--a quality that you identify with most, a quality that has been your driving force, a quality that gives you purpose and passion. You are more than a pretty face and "a cotton dress", you are <insert wonderful quality here>." - Natasha Greene